WiMP Other Vista Discussions Discuss WiMP in the Windows Vista forums; Well it seems like Microsoft is introducing a new picture format with Vista called Windows Media Photo (we can call it WiMP for short can't we? ), that they hope ...

[triumph]

Well it seems like Microsoft is introducing a new picture format with Vista called Windows Media Photo (we can call it WiMP for short can't we? ), that they hope will kill off JPEG. I am sure this is old news to the Vista gurus out there but this is the first I had heard of it.

Supposedly it has a very high level of visual quality even at high compression levels. I think licensing ends up being the big issue for these kinds of things though. Microsoft wants this to be used as an incentive to go with Vista, but unless they open up the licensing to where pretty much anyone can use it, it will not catch on quickly enough. If they do, however, then people will not need Vista to use it, though. So it is a catch-22.

[W.Harbaugh]

Microsoft is no wimp, microsoft is the PiMP of the industry (at times)

I think this format introduction comes too late in the development of the digital photography industry, jpg, gif, psd, etc are too dominant now to be overtaken, however M$ is in the position to enforce a new standard as their OS is #1 used in the world.